To celebrate the official launch of Companion Energy, we’re rolling out something big. Really big.
As in 48-feet-wide billboards big.
Last month, we launched our first out-of-home (OOH) marketing campaign across Dallas and Houston — a bold, colorful introduction of our mission: energy that cares.
Across 12 strategic billboard locations (6 in Dallas, 6 in Houston), drivers will see four distinct on-brand messages that share who we are, what we stand for, and why Companion is different from every other Texas retail electricity provider.
And soon… they’ll also see some very special furry faces.
Let’s dive in.
Each city features a rotation of four brand messages — intentionally crafted to reflect our mission of supporting Texas families and their pets.
This is the heart of Companion.
Energy isn’t just a commodity — it’s something that powers homes, enables comfort, and should give back. This line expresses our purpose: built with care, powered by compassion, and designed around the modern pet-loving family.
This message ties directly to what makes Companion truly different: The brands strongest positioning statement, emotive, clear and distinctive. Transforms energy from a commodity into a cause
Fun, playful, and unmistakably “Companion.”
It reinforces that pets are part of the family — and that choosing an electricity provider is an opportunity to support their wellbeing, too.
A confident stake in the ground.
We are not another generic power company, we’re here to reinvent what Texans can expect from their electricity provider.
These messages together introduce a brand with purpose, personality, and a story to tell.
The billboards are placed in high-traffic, high-visibility corridors near major retail centers, commuter routes, and business districts across Dallas and Houston.
The campaign will run for 10 weeks, with a December rotation update and a major new addition…
As part of our launch, we held a special charity auction and raffle offering a once-in-a-lifetime prize: your dog featured on a Companion Energy billboard.
All proceeds supported wonderful charity organizations — and soon, drivers in Houston will see our winners’ dogs up in lights.
We didn’t just place their photos on a board.
We gave each dog the true celebrity treatment.
To prepare each pet for a 48-foot-wide debut, we used an advanced editing process featuring:
The result?
Pet photos worthy of prime-time freeway stardom.
Now, let’s meet the stars.
Breed: Golden Doodle
Age: 9
Nickname: Puppy Luppy
Personality: Sweet, stubborn, endlessly cuddly
Sky is a Texas girl with a big heart and an even bigger personality. Her hobbies include:
Sky will shine on a prime right-hand read along I-10/Katy Freeway just outside Beltway 8 — one of the busiest commuter corridors in Houston’s Energy Corridor.
It’s the perfect place for a dog with superstar presence.
Breed: English Springer Spaniel
Age: 15 years, 3 months
Aliases: T
Favorite Toy: Sir Robert the Porifera (also known as SpongeBob)
At 15 years old, Tax is a seasoned gentleman with a playful streak. He loves fetch, tennis balls, cheese, mountain trips to Pagosa Springs, and stealing Dad’s seat the moment he stands up
In June, Tax fell suddenly ill. His family rushed home, unsure what the future held. With the help of medication, home-cooked meals, and lots of love, he made a full recovery. Now he’s thriving — and about to become Houston’s most adorable billboard star.
Tax will appear on a heavily traveled stretch of I-10 West near West Loop 610, reaching daily commuters from Downtown Houston through high-traffic retail districts.
A perfect stage for a dog with a miraculous story.
Breed: German Shepherd
Age: 3
Backstory: Formerly surrendered, now living her best life. Bella is a bright, beautiful German Shepherd who loves car rides, front-seat privileges, and the occasional ribeye steak bone-in. After being surrendered because her previous owner couldn’t keep her, she became part of the family — and hasn’t looked back since.
Bella will appear on a major board along Hwy 290 Northwest Freeway, reaching daily commuters from Tomball, Champions Forest, and upper-income neighborhoods across northwest Houston.
A big personality on a big board.
To bring each pet to life on a 48-foot canvas, our creative team:
Every pixel was crafted with care — because these pets deserve nothing less.
If you spot one of our boards (and can take a photo safely) —
tag us on Instagram: @companionenergy
We love seeing your photos and sharing them with our community.
Our first OOH campaign is just the start of a bold, pet-friendly, community-led brand presence in Texas.
More competitions, more customer and employee pets, more ways to celebrate the animals we love all coming soon.
Companion Energy isn’t just an electricity company.
We’re a new breed of energy provider.
Powered by purpose. Inspired by pets. Built for Texans. Stay tuned — and keep your eyes on the billboards. 🐾💜